The beauty world is abuzz with CBD-infused products and its popularity is steadily on the rise. While the ingredient was considered taboo for many years thanks to its cannabinoid cousin, THC, last year’s Farm Bill federally legalized the compound and as a result, beauty brands everywhere began dabbling in CBD. Today, you can find everything from CBD-infused shampoos and moisturizers to lash serums and brow tints, but there’s much more to the ingredient than meets the eye.
“There are several companies that have announced CBD-infused beauty products as a way to be part of the bigger trend, but they often aren’t sourced or manufactured correctly, resulting in little-to-no benefit,” says Dan Hodgdon, CEO of Vegamour, a line of plant-based lash, brow and hair growth serums. “Sometimes it seems like the beauty industry is exploiting the use of CBD as a marketing story rather than diving deeper into the benefits and how to deliver said benefits in a skincare or haircare product,” he adds. Though, when used correctly, Hodgdon says CBD is one of the most exciting things to happen to the beauty industry in years, specifically in relation to natural hair treatments. “It’s almost as if CBD was specifically designed by nature to combat hair loss,” he says.
Because CBD has been shown to reduce inflammation, and inflammation around the hair follicles is one of the leading causes of hair loss, incorporating the ingredient into its own line of “hair wellness” products was a no-brainer for Hodgdon. Taking things one step further, Hodgon researched the effectiveness of CBD molecules in relation to their size. According to his research, the average size of a CBD molecule is 2,000 nanometers—that’s about the size of a sugar grain, meaning it’s much too large to effectively penetrate the scalp or skin. Hodgdon’s solution? Reducing the size of the molecule by a factor of 20. “Our micro-encapsulated CBD molecules are only 100 nanometers, which allows them to penetrate deep into the skin where they can reduce inflammation and increase blood circulation at the root level,” Hodgdon says.